The Automotive Parts Manufacturers Association (APMA) of Canada launched the first, original, full-build, zero-emission concept vehicle named Project Arrow in 2023.
Interior/UX focus
Project Arrow’s cabin was designed around openness, visibility, and simplicity. With a clean digital interface, sustainable materials, and ergonomic seating, the interior creates a calming, intuitive driving experience.
Engineering-focused
Every component of Project Arrow was developed through collaboration with Canadian suppliers, universities, and tech partners. From the advanced chassis structure to the aerodynamic bodywork, the vehicle represents Canada’s strongest engineering capabilities.